Florida Breaks Tourism Record With 143.3 Million Visitors in 2025

The Sunshine State continues to prove its strength as one of America’s most powerful travel and economic engines.

Florida welcomed an estimated 143.3 million visitors in 2025, marking another record-breaking year for the state’s tourism industry, according to preliminary figures released by Visit Florida.

The numbers highlight Florida’s continued appeal as a global destination for beaches, theme parks, business travel, cruise tourism, real estate interest and year-round lifestyle experiences.

Tourism is more than travel in Florida — it is one of the state’s strongest economic drivers.

The fourth quarter of 2025 was also historic, with an estimated 33.5 million visitors traveling to Florida, making it the highest fourth-quarter visitation period on record.

For cities like Miami, Orlando, Tampa, Fort Lauderdale and Naples, strong tourism numbers can impact hotels, restaurants, transportation, events, local businesses and the real estate market.

Florida Pulse will continue to follow how tourism growth shapes Florida’s economy, lifestyle and business opportunities.

Source: Visit Florida.